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Lines and wrinkles are a natural part of ageing, caused by a combination of changes in skin quality, reduced collagen and elastin production, and the repeated use of facial muscles when we smile, frown, or raise our eyebrows. Over time, these expressions, combined with environmental factors and genetics, can make lines more noticeable. While these changes cannot be prevented, there are non-surgical options that may help to soften their appearance and support a refreshed look.
At Aesthetic Allure, our approach to treating facial lines and wrinkles is centred on maintaining your natural expression while reducing the prominence of unwanted lines. Facial movement is essential to communication and self-expression. For this reason, our treatments are designed to soften lines rather than completely remove them. Our treatments are tailored to your individual needs, targeting specific muscle groups to encourage relaxation. This process may reduce the visibility of existing lines while also slowing the development of new ones.
It is essential to recognise that outcomes can vary between individuals. Factors such as the treatment area, the product selected, and your body’s natural metabolism can all influence the duration and visibility of results. For this reason, no two treatment plans are identical. Our role is to provide you with clear information, enabling you to make informed decisions that align with your goals and comfort level.
At Aesthetic Allure, our focus is on evidence-based practice and personalised care. By tailoring treatments to each individual and working with the body’s natural processes, wrinkle treatments may offer a gradual and balanced approach to supporting skin quality and addressing age-related changes.
Upper face lines and wrinkles are most commonly related to the activity of three main muscle groups:
Frontalis – the muscle of the forehead that lifts the brows and creates horizontal lines.
Glabella – the smooth area between the eyebrows, often associated with frown lines.
Orbicularis oculi – the muscle that encircles the eye, involved in expressions such as smiling or squinting, and contributing to lines commonly called “crow’s feet.”
A ‘Gummy Smile’ is a term often used when more gum than expected is visible above the teeth during smiling. This is commonly related to the activity of the upper lip muscles, which can elevate more strongly in some individuals.
Bunny Lines are the fine lines or crinkles that can appear across the bridge of the nose when the nasalis muscle is activated, such as during certain expressions. These lines may become more noticeable over time with repeated movement. Quite often, we see these deeper bunny lines in people who wear glasses.
The Lower Face is an area where muscle activity can influence how the mouth and jawline appear over time. As part of the ageing process, changes in the skin, underlying structures, and repetitive muscle movements may contribute to the development of lines, folds, or a softer jawline contour.
Two of the key muscles often considered in this area are:
Depressor Anguli Oris (DAO) – a muscle that pulls the corners of the mouth downward, which may give the appearance of heaviness at the mouth corners.
Orbicularis Oris – the circular muscle that surrounds the lips. With repeated movements such as pursing or speaking, fine vertical lines can form around the mouth. These are sometimes referred to as peri-oral lines.
With age, these lines may become more noticeable as the skin naturally loses elasticity, and changes occur in the philtrum (the space between the nose and upper lip). Environmental factors, such as sun exposure, can also influence the prominence of these lines.
The Jawline, or masseter muscles, sit on either side of the lower jaw and play a key role in chewing. For some individuals, these muscles may appear more prominent due to genetics, or they may become enlarged over time with habits such as teeth grinding or clenching (known as bruxism). This can contribute to a broader or more square jawline appearance.
The platysma muscle is a significant muscle of the lower face. It runs vertically along either side of the neck and plays a role in both facial expression and jawline contour. As part of the natural ageing process, these muscles can shorten and pull downward, which may soften jawline definition and make vertical neck bands more visible.
In combination with skin changes and reduced elasticity, this can contribute to a heavier or less defined lower face and neck profile. These changes are common with age and vary from person to person, influenced by genetics, lifestyle, and natural anatomy.
Excessive underarm sweating, also called axillary hyperhidrosis, occurs when the sweat glands are more active than necessary to regulate body temperature. Unlike normal sweating, which typically happens in response to heat, exercise, or stress, hyperhidrosis can occur at any time and in any season, even without obvious triggers. This condition is relatively common and can vary in severity, with some people experiencing mild dampness while others notice more persistent underarm moisture.
